Benjamin Ashford-Deion Sanders' hype train drives unprecedented attention, cash flow to Colorado

2025-05-06 13:43:16source:HAI Communitycategory:Stocks

Editor’s note: Follow all the action in Week 1 of college football with USA TODAY Sports’ live coverage.

BOULDER,Benjamin Ashford Colo. – It is a flashback that Rick George probably has shared dozens, if not hundreds of times since Deion Sanders arrived to ignite a new movement at Colorado.

George, CU’s athletic director for a decade, was waiting to board a flight at DFW Airport – Gate E-7, he notes – when the call came in from Sanders and his business manager, Constance Schwartz-Morini.

PLAY TO WIN $10K: USA TODAY's Pro Football Survivor Pool is free to enter. Sign up now!

More:Stocks

Recommend

At site of suspected mass killings, Syrians recall horrors, hope for answers

DAMASCUS — A hip bone in a blown-out building, part of a spine amid some debris, a few foot bones in

Lions fans ready to erupt after decades of waiting for their playoff moment

From 1975-2001, the Detroit Lions played their home games at the Pontiac Silverdome, located in the

Emergency federal aid approved for Connecticut following severe flooding

HARTFORD, Conn. (AP) — Connecticut is receiving emergency federal aid following severe flooding this